AI is only as good as the data used to train it. Fantix is a federated machine learning infrastructure that taps into an extensive array of US consumer data sources. Our datasets encompass detailed demographics, comprehensive mobility patterns, in-depth consumer spending transactions (both SKU level and merchant level), rich insights into sports and entertainment preferences, and much more.

In total, our partners contribute insights into 300 million US consumers, and purchase transactions totaling over $3.5 trillion. But quality matters more than size: we prioritize raw sources over aggregated ones, and maintain high levels of data hygiene by constantly purging datasets that prove unreliable.