Fusion™️ is a federated audience builder that creates lookalike and advanced targeting audiences for advertisers. Leveraging advanced deep learning techniques and federated data from multiple partners, this system ensures enhanced precision and privacy in audience targeting. It is particularly useful for advertisers aiming to expand their reach by finding new potential customers who exhibit similar behaviors and characteristics to their existing audience.

How it works: advertisers define segments to target or send us hashed emails (HEMs) of their seed audience. We then process these HEMs securely on the premises of our federated data partners. Using advanced deep learning algorithms, Fusion™️ identifies users who closely resemble the seed audience, ensuring precision targeting. Finally, we push these optimized audiences to programmatic marketplaces and/or Meta or Google. Fusion™️ has proven to be especially powerful when it generates audiences from our data partners that have mobility/location and transaction intelligence.